Changing client behavior in big pharma Mostafa Nagib My professional growth started with one question: What is the best way to connect the dots to navigate the complexity of massive volumes of data? Through this discovery process, I realized there is no shortage of data but there is certainly a scarcity of meaningful information that inspires savvy decision-making to create commercial strategies that enable you to capture and maintain the attention of the key players in the Big Pharma health-care domain. This book offers you the compelling opportunity to make a huge impact on your commercial results and elevate your career in this highly competitive industry. You will learn how to: _See and understand marketing from a new, unique perspective _Develop your insightful and incisive _Marketing Opportunity Map _Cannon-proof your marketing decisions _Identify leverage points you can use to your advantage _Know how to target the market for your ever- increasing success
